Roots Remastered
Experiential / Innovation / Brand Experience / Graphic Design / Typography
Campaign Page
When Bayer CropScience introduced SmartStax® PRO—an innovation that stops corn rootworm at the root—we faced a challenge: healthy roots can’t be seen. But with the right technology, they can be heard. So we captured the sound of healthy roots and turned it into a country album called Roots Remastered.


