Roots Remastered

 
 

Experiential / Innovation / Brand Experience / Graphic Design / Typography

Campaign Page

When Bayer CropScience introduced SmartStax® PRO—an innovation that stops corn rootworm at the root—we faced a challenge: healthy roots can’t be seen. But with the right technology, they can be heard. So we captured the sound of healthy roots and turned it into a country album called Roots Remastered.

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